| Publication |
2013.
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| Summary/Abstract |
Citizens will need to change their behaviour in pro-social ways if governments are to address current challenges in public policy. But how best to promote behaviour change? The argument in this article is that a decentralised rather than a top-down approach is particularly suitable, which can encourage innovation in the public sector and involve citizens in the implementation of policies. As a method of evaluating interventions, randomised controlled trials have a unique role to play in improving the design of policies, particularly if carried out responsively and adaptively. A culture of experimentation would value curiosity, feedback and the continual testing of interventions. The article includes three examples of experimentation: young people's political attitudes, voter turnout and donations for charity. As the popularity of 'nudge' interventions grows-shown by the success of the UK government's Behavioural Insights Team-the practice of experimentation in the public sector could become the norm.
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