| Srl | Item |
| 1 |
ID:
123281
|
|
|
|
|
| Publication |
2013.
|
| Summary/Abstract |
The energy conservation behaviour of people is a significant issue given the growing global concern about environmental issues. The current study is part of a larger intervention project aimed at changing the energy use behaviour of people living in rural households in Kerala, India. Preliminary activities of the project started in early 1997. The management and administration of the project spread over a period of 8 years. The study explores the extent of energy saved by these rural households when awareness, availability and training about the technologies are present, and thereby examines the impact of attitudinal variables and contextual factors on the energy-saving behaviour of people. This paper revisits the theories of behavioural change in the context of energy-saving behaviour and investigates whether Attitude, Behaviour, Context theory can be used to predict environmentally significant human behaviour. Findings revealed that traditional habits and beliefs influenced attitude formation in rural households and hence should be treated as an important consideration in changing energy conservation behaviours in the future.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 2 |
ID:
186420
|
|
|
|
|
| Summary/Abstract |
Based on an experiment on urban residents in China, this study analyzes the influence of differently framed messages on energy-saving behaviors. It is the first to study the effect of scale framing (large vs. small scale) and the interaction effects between scale and benefit framing (environmental vs. monetary benefit) on energy-saving behaviors. The study also analyzes the mediating effect of attitude, and the moderating effect of contextual factors. Data was collected from 1280 Chinese residents and was analyzed using a structural equation model. The results indicate that scale framing has significant effects on energy-saving usage behavior both directly and indirectly. However, the environmental or monetary benefit of saving energy surprisingly makes no difference to urban residents. Interestingly, in the monetary framing, large-scale messages can significantly promote energy-saving usage behavior compared to small-scale ones, while the differences are not significant in the environmental framing. Among the contextual factors, individual income and education level have significant moderating effects on several paths in our theoretical model. Finally, the theoretical and practical implications for energy-saving behavior promotion are discussed.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|