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HETEROPOLARITY (1) answer(s).
 
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Mediatisation of war in a transforming global media landscape / Kaempf, Sebastian   Journal Article
Kaempf, Sebastian Journal Article
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Publication 2013.
Summary/Abstract Before the rise of digital new media technology in 2002, 'old' media at its heart displayed a fundamental division between sender and receiver, a division which for a long time had structurally, materially and politically conditioned the nature of the relationship between 'old' media and war. Within the recently emerging digital new media technology, however, this age-old separation between sender and receiver has been eroded. Thus, alongside traditional media platforms, an entirely new form of media technology has arisen. This development has transformed the hitherto multipolar nature of the old media landscape and has led to a heteropolar global media landscape, in which the relationship between media and war has been altered. By exploring how digital new media poles are forming and old media poles are evolving, this article examines how this seismic shift in the global media landscape requires a redefinition of the understanding of the nature of the relationship between media and conflict today.
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