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MARKETING STRATEGY (4) answer(s).
 
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ID:   124989


Can China do it: the PCR's software strategy in comparative perspective / Saraswati, Jyoti   Journal Article
Saraswati, Jyoti Journal Article
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Publication 2013.
Summary/Abstract Since the turn of the century the Chinese state has endeavoured to establish an internationally competitive, export-oriented software services industry centred on large domestic firms. However, despite concerted targeting and significant state investment, the industry's size and capabilities have fallen further behind those in peer competitor countries, particularly India. The article assesses the progress of the industry in China and examines how this relates to the PRC's software strategy. It does so by adopting a comparative analysis approach, evaluating the PRC's policy agenda and the axioms underpinning it in light of emerging research on the processes and mechanisms behind the more successful development of the software services industry in India. The article concludes by arguing that the PRC needs to make several substantive changes to its software strategy if it is to achieve its objectives
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2
ID:   127831


Co-production, polycentricity, and value heterogeneity: the ostroms' public choice institutionalism revisited / Aligica, Paul Dragos; Tarko, Vlad   Journal Article
Aligica, Paul Dragos Journal Article
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Publication 2014.
Summary/Abstract Revisiting the theory of institutional hybridity and diversity developed by Vincent and Elinor Ostrom to cope with the challenge of the "neither states nor markets" institutional domain, this article reconstructs the Ostromian system along the "value heterogeneity-co-production-polycentricity" axis. It articulates the elements of a theory of value heterogeneity and of the fuzzy boundaries between private and public. It rebuilds the model of co-production, clarifying the ambiguity surrounding a key technical public choice theoretical assumption, and it demonstrates (a) why it should not be confused with the Alchian-Demsetz team production model and (b) how co-production engenders a type of market failure that has been neglected so far. In light of this analysis, the article reconsiders polycentricity, the capstone of the Ostromian system, explaining why polycentricity may be seen as a solution both to this co-production market failure problem and to the problems of social choice in conditions of deep heterogeneity. It also discusses further normative corollaries.
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3
ID:   130575


From duty to choice: marketing Islamic banking in Malaysia / Schottmann, Sven Alexander   Journal Article
Schottmann, Sven Alexander Journal Article
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Publication 2014.
Summary/Abstract A content analysis of print advertisements and customer websites of Islamic banks in Malaysia, this paper examines the changing marketing and branding landscape of Islamic banking products and financial services. When Islamic banks were first set up in Malaysia in the early 1980s, their advertising material emphasized the religious obligations of Muslims to save and invest with shari'a-compliant financial products and services. Amid the ongoing liberalization of Malaysia's Islamic banking sector since the mid-1990s, a transformation of this marketing strategy appears to have taken place. Islamic banks no longer emphasize a priori the religious imperatives or even the ethical principles that underlie their business model. Rather, they tend to stress that banking according to the principles of the shari'a is an economically rational alternative to the conventional system. Islamic banks in Malaysia portray themselves not simply as Islamic banks, but as better, more profitable and safer alternatives to the crisis-prone conventional, interest-based banking sector. This paper examines this transformation, and seeks to relate the three broad trends it has identified in the advertisement of Islamic banking services to the wider socio-cultural, economic and political changes that have been under way in Malaysia since the late 1960s.
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4
ID:   150809


Is Swedish district heating operating on an integrated market? – differences in pricing, price convergence, and marketing strate / Åberg, M; Fälting, L ; Forssell, A   Journal Article
Åberg, M Journal Article
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Summary/Abstract The deregulation of the Swedish electricity market in 1996 made it possible to operate municipal district heating commercially. Until that time district heating had been organized mainly as municipal utilities. After 1996 district heating is instead expected to function on a market. In competitive and integrated markets, prices are expected to be equal, or converging. To find out if district heating operates on an integrated market the differences in price levels, price convergence, price strategy, and business goals, among municipal, private and state owned district heating companies are investigated.
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