| Srl | Item |
| 1 |
ID:
125825
|
|
|
|
|
| Publication |
2013.
|
| Summary/Abstract |
Critics have speculated that the limited success of energy conservation programs among low-income consumers may partly be due to recipients having insufficient literacy to understand the outreach materials. Indeed, we found outreach materials for low-income consumers to require relatively high levels of reading comprehension. We therefore improved the Flesch-Kincaid readability statistics for two outreach brochures, by using shorter words and shorter sentences to describe their content. We examined the effect of that simplification on low-income consumers' responses. Participants from low-income communities in the greater Pittsburgh area, who varied in literacy, were randomly assigned to either original communications about energy conservation programs or our simplified versions. Our findings suggest that lowering readability statistics successfully simplified only the more straightforward brochure in our set of two, likely because its content lent itself better to simplification. Findings for this brochure showed that simplification improved understanding of its content among both low-literacy and high-literacy recipients, without adversely affecting their evaluation of the materials, or their intention to enroll in the advertised programs. We discuss strategies for improving communication materials that aim to reach out to low-income populations.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 2 |
ID:
144352
|
|
|
|
|
| Summary/Abstract |
This paper questions the effectiveness and usefulness of the Russian government's policies of migrant integration. Using a unique combination of ethnographic research methods (observations, interviews and survey) with methods from psychology (cognitive mapping) and urban studies (GIS mapping), I depict the presence of Central Asian migrants and their interaction with local long-term residents in two cities of the Russian Federation: Kazan and Saint Petersburg. On the basis of my findings, I argue that the readability (defined as the ease with which the city can be ‘read’ and understood) and legibility (defined as the degree to which individual components of an urban environment are recognizable by their appearance) of urban space in Kazan have positive effects on the relationship between these two communities, while the ambiguity and uncertainty of urban identity in Saint Petersburg make the life of migrants very vulnerable and unpredictable, and result in the growth of xenophobic views among the local residents. This allows me to argue that the policy of migrant integration will be more successful if it is built on learning to live with differences, instead of trying to ‘Russify’ migrants or create various forms of supra-ethnic identity.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|