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RUBIN, G JAMES (2) answer(s).
 
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ID:   126117


How to communicate with the public about chemical, biological, : a systematic review of the literature / Rubin, G James; Chowdhury, Alexander K; Amlot, Richard   Journal Article
Rubin, G James Journal Article
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Publication 2012.
Summary/Abstract A deliberate attack involving chemical, biological, radiological, or nuclear (CBRN) material has the potential to cause substantial fear among the public. This presents problems for communicators, who will need to provide information quickly after an attack while ensuring that their messages are easily understood and likely to be attended to by members of the public. Identifying in advance what people would want to know, where they would get information from, and how messages should be presented might allow communicators to ensure that their messages have the best chance of having their desired effect. In this review, we identified all peer-reviewed studies that have assessed communication strategies or information needs using hypothetical CBRN scenarios or in actual CBRN incidents. We identified 33 relevant studies. Their results support existing psychological models of why people engage in health protective behaviors, with information about the severity of the incident, the likelihood of being exposed, the efficacy and costs or risks of recommended behaviors, and the ability of individuals to perform recommended behaviors being sought by the public. Trust plays a crucial role in ensuring that people attend to messages. Finally, while a large variety of spokespeople and sources were identified as being turned to in the event of an incident, the use of multiple information sources was also common, affirming the importance of communicating a consistent message through multiple channels. Further research is required to extend these predominantly US-based findings to other countries and to confirm the findings of research using hypothetical scenarios.
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ID:   126029


Public experiences of mass casualty decontamination / Carter, Holly; Drury, John; Rubin, G James; Williams, Richard   Journal Article
Carter, Holly Journal Article
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Publication 2012.
Summary/Abstract In this article, we analyze feedback from simulated casualties who took part in field exercises involving mass decontamination, to gain an understanding of how responder communication can affect people's experiences of and compliance with decontamination. We analyzed questionnaire data gathered from 402 volunteers using the framework approach, to provide an insight into the public's experiences of decontamination and how these experiences are shaped by the actions of emergency responders. Factors that affected casualties' experiences of the decontamination process included the need for greater practical information and better communication from responders, and the need for privacy. Results support previous findings from small-scale incidents that involved decontamination in showing that participants wanted better communication from responders during the process of decontamination, including more practical information, and that the failure of responders to communicate effectively with members of the public led to anxiety about the decontamination process. The similarity between the findings from the exercises described in this article and previous research into real incidents involving decontamination suggests that field exercises provide a useful way to examine the effect of responder communication strategies on the public's experiences of decontamination. Future exercises should examine in more detail the effect of various communication strategies on the public's experiences of decontamination. This will facilitate the development of evidence-based communication strategies intended to reduce anxiety about decontamination and increase compliance among members of the public during real-life incidents that involve mass decontamination.
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