| Publication |
2013.
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| Summary/Abstract |
This paper takes up the project of conceptualizing a new history of food in India through an exploration of conversations about food, digestion, desire, and embodiment that took place in Hindi-language publications in early-twentieth century North India. Through an exploration of cookbooks, guides to health and wellness, and food advertising spanning the 1920s to the 1940s, conversations about food preparation, consumption, and distribution come to be revealed as significant anchors of historical, political, economic, and cultural debates about the Indian nation in this period. The centrality of food to conversations that took up the reproduction and regeneration of the Hindu middle class helped to conceptualize an idealized Indian nation[A]. Subsequently, the focus on food advertising imagined the transformation of these citizens into consumers. Moving beyond the colonial fascination with native bodies and tropical constitutions, this paper demonstrates the ways in which the conversations that emerged out of a focus on food in popular culture did the work of envisioning new possibilities for post-colonial embodiment.
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