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ID:
126559
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| Publication |
2013.
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| Summary/Abstract |
This study examines the influences of financial and non-financial factors on electricity-conservation behaviour. A random sample of 236 Japanese households participated in the field experiment and the participants were offered two interventions, such as monetary rewards, depending on their reduction in electricity consumption and comparative feedback. The average saving rates of the (i) reward-intervention group (5.9%) and the (ii) reward with comparative feedback group (8.2%) are statistically larger than those of the (iii) control group (1.7%). Our study demonstrates the following. First, our econometric analysis confirmed a significant response by households to financial incentives but a more inconclusive response to the treatment that provided non-financial, additional information. Second, we found a positive influence of treatment externalities across time and households on energy saving. Third, there is a heterogeneous treatment effect in the reward-intervention group, with the households having a high New Ecological Paradigm (NEP) score being more likely to respond to the reward programme and save electricity than those that do not. Finally, and most interestingly, differences in responses to the questionnaire before and after the experiment suggest that the participants had underestimated the marginal costs of saving electricity before they actually started to do so.
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| 2 |
ID:
150898
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| Summary/Abstract |
This study examined the influence of additional and replacement purchases of energy-efficient air-conditioners on power savings. We used a questionnaire survey and measured electricity use data from 339 Japanese households, collected from two city areas with different level of government-requested electricity-saving rates, namely, Osaka (10%) and Matsuyama (5%). The main findings of our study are as follows: (1) Households that purchased energy-efficient air-conditioners saved more electricity than those that did not. (2) “Additional-purchase households” showed significant energy savings, whereas “replacement households” did not. The rebound effect may negate the energy-saving effects of a new air-conditioner. (3) Altruistic attitude is associated with more active participation in power saving. (4) Households in Osaka saved more electricity than those in Matsuyama, probably because the government call to save electricity was more forceful.
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