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CULTURAL HOMELAND (1) answer(s).
 
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ID:   128146


Bollywood Diaspora: middle class hegemony and the cultural politics / Bisht, Monika   Journal Article
Bisht, Monika Journal Article
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Publication 2014.
Summary/Abstract The liberalization and the forces of globalization enhance the employment options, expansion of service sector and demand of skills across the borders. With this liberalization of the economy, a growing number of NRIs primarily from the United States and United Kingdom have also begun investing in their cultural homeland (Pulkit Datta: 2008). The aspiration of better lives and employment opportunities expanded the size of middle class abroad during 1990s, the terms "Non Resident Indian" emerged for the Indian who is living abroad. This is why; this period can be considered as the Golden Age of the NRI, which resulted the emerging middle class and the new material aspirations of an India in the midst of economic liberalization (Ingrid Thewath:2010).
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