| Publication |
2014.
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| Summary/Abstract |
Russia's ideology should be based on the will to defend its traditional values, sovereignty and justice rather than the negation of all other ideas. A positive agenda is more likely to be attractive and influential than a strategy of repulsion.
Soft power has emerged as a popular topic of discussion in the Russian political and expert communities in recent months. There is much talk about the tools of soft power - the Foreign Ministry, the Federal Agency for the Commonwealth of Independent States, Compatriots Abroad and International Humanitarian Cooperation (Rossotrudnichestvo), the media, and various foundations and institutions. Not to be overlooked, however, is the importance of narrative, that is, the conceptual way we talk about the country's current state, its values and geopolitical orientation. Narrative is the fabric that puts together the diverse soft power institutions which collectively form a single information "fist."
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