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MAGEN, CLILA (3) answer(s).
 
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1
ID:   154059


Advertising and public relations in Israel: an integrated historiography approach / Magen, Clila; Roth-Cohen, Osnat   Journal Article
Magen, Clila Journal Article
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Summary/Abstract This article offers a comprehensive overview of the evolution of marketing in Israel. By merging the histories of two leading disciplines within the marketing mix, advertising and public relations, it offers a fresh direction in marketing historiography based on the story-telling method and the periodization approach. Studying the evolution of both professions in a synergistic manner leads to several interesting insights that are otherwise overlooked. The article demonstrates how an integrated approach provides a better understanding of the evolution of both fields and substantially enriches the history of the professions within the marketing arena.
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2
ID:   132420


Communicating from within the shadows: the Israel security agency and the media / Magen, Clila; Gilboa, Eytan   Journal Article
Gilboa, Eytan Journal Article
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Publication 2014.
Summary/Abstract Communicating with the media is an ongoing complicated task intelligence services tackle from the day they are established. The relationship is inherently tense because one side wishes to reveal what the other wishes to conceal, highlighting the constant contradiction between two major principles: the public's right to know versus the government's duty to protect national security. Reconciling these two principles becomes exceedingly complex during crisis situations because both the media and the public demand to know what is happening and why, whereas intelligence services can offer only limited and often incomplete information, a limitation imposed by the need to protect vital secrets. Moreover, the services frequently face a quandary: they are innately secretive and cannot advertise their accomplishments and successes, but these are commonly exposed when they fail. This distorts the natural balance other organizations are generally able to maintain between failures and achievements and any publicity about them.
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3
ID:   161385


Israel’s intelligence services and the media: four decades of a complex tango / Magen, Clila   Journal Article
Magen, Clila Journal Article
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Summary/Abstract This article provides an overview of the relationship of two Israeli intelligence services and the media over four decades. It explores how Israel’s external and internal intelligence services have dealt with the public sphere in times of publicised crises, and analyses the main differences between the internal and external intelligence services when addressing the media.
Key Words Media  ;  Intelligence Service  ;  Israel  ;  crises  ;  Public relations  ;  ISA  ; 
Mossad  ;  Shabak 
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