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ID:   132989


Becoming international: a changing environment for US vehicle OEMs / Kauchak, Marty   Journal Article
Kauchak, Marty Journal Article
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Publication 2014.
Summary/Abstract US vehicle OEMs strive to be more than just exporters as they increase their value-based propositions to overseas markets. They are focused on providing longer tern relationships with improved through-life service contracts, more relevant upgrade options and customization closer to client's specific requirements in various countries.
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