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| 1 |
ID:
133230
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| Publication |
2014.
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| Summary/Abstract |
In 2008 the neoliberal order was rocked to its foundations by the greatest financial crash since 1929. Five years on, however, we are still living in a neoliberal world. The basic structures of the neoliberal order are still in lace. Bankers still expect their bonuses, and chief executives still expect to be paid several hundred times the remuneration of their lowest paid employee. Deflation has replaced inflation as the new threat to prosperity, living standards are frozen or falling, and the economy can only be kept going by more 'privatised Keynesianism', boosting demand by increasing personal debt and borrowing
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| 2 |
ID:
155453
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| Summary/Abstract |
Chile has become the paradigm of nation branding in Latin America, employing branding initiatives to try to shake off the uncomfortable past of Augusto Pinochet’s dictatorship, as well as to create a ‘new’ image that fits into a globalised and neoliberal world. Whilst there has previously been some analysis of Chile’s branding efforts, the viewpoints of the local actors involved in these initiatives have largely been ignored. This article addresses this issue, examining the tensions faced by different individuals who have taken part in nation branding in the country. Drawing on interviews with some of these individuals, this article examines three areas of tension: (1) the conflicting purposes guiding the practice of nation branding, (2) the difficulties around the operationalisation of nation branding and (3) the controversies regarding the intended audiences for their efforts.
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