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ID: 179989

Coca-Cola and the Moral Economy of Rural Development in India / Drew, Georgina

Drew, Georgina	Journal Article
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This paper examines the knowledge-practices used by rural activists to raise public concerns about the use of water and land resources by a Coca-Cola bottling plant in Uttar Pradesh, India, between 2004 and 2014. These knowledge-practices included the use of semiotics and carefully crafted discourses—such as slogans and protest songs—to produce knowledge about villagers’ rights to rural subsistence and survival. An aim of this paper is to show the impressive ways in which the social movement persevered by building both public claims to a moral economy as well as village-level practices and institutions that helped to enact visions of what a moral economy could or should be. Of particular significance were activists’ efforts to frame rural water extraction and water rights through a subsistence-focused morality of rural development. This moral economy underscores villager-articulated desires for beneficial forms of economic activity that support rural livelihoods rather than prioritising environmentally destructive corporate activities.

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India ; Social Movements ; Rural Development ; Coca-Cola ; Moral Economy ; Knowledge-Production ;
Water Privatisation

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ID: 157092

Cultural politics of development in an Indian hydropower conflict: an exploration of ‘fame-seeking’ activists and movement-abstaining citizens / Drew, Georgina

Drew, Georgina	Journal Article
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This article examines the cultural politics of hydroelectric development produced by citizens and social movements. Focusing on contentious and competing discourses, it investigates the accusation that activists leading the fight against a series of dams proposed for the Indian Himalayan reaches of the River Ganga were motivated by their self-interested pursuit of name recognition. Through the study of these critiques—which emerged during an ethnographic research project spanning from 2008 to 2009—the article gives insight into an often-overlooked sociological phenomenon: the issue of why more people do not join dam opposition movements in contemporary India.

Key Words

Social Movements ; Activism ; Ganga ; Garhwal ; Indian Himalaya ; Discourse and Cultural Politics ;
Hindu Faith ; Hydroelectric Development ; Hydropower Conflicts

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ID: 135833

Transformation and resistance on the upper Ganga: the ongoing legacy of British canal irrigation / Drew, Georgina

Drew, Georgina	Article
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This article compares colonial and post-colonial transformations to the upper stretches of the River Ganga in north India. Exploring mixed sensitivities to the Ganga's developmental and religious significance, the discussion draws on the historical record to compare the implementation and impacts of canal irrigation technologies under the British with contemporary policies to build hydroelectric dams on the sacred river. The article evaluates similarities between the two, while investigating the veracity of activist claims that the British were more sensitive than the independent Government of India to the demands of river devotees that the Ganga continue to flow unfettered past sites of cultural and religious significance.

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