| Summary/Abstract |
This article examines the emergency election campaign launched by the Haredi parties in anticipation of the 2013 general elections in Israel, in order to attract the votes of those generally perceived as their automatic supporters – the Haredim. The 2013 campaign was a struggle for the ‘converted’ – the Haredi vote – amongst UTJ and Shas supporters alike. The battle was fought openly and assertively. The intensive efforts ultimately achieved what may be described as an uneasy electoral stability. The reasons for this situation, and how the Haredi parties addressed it, is the subject of this article.
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