| Summary/Abstract |
The electoral success of Yair Lapid's Yesh Atid party in the 2013 Knesset elections is discussed in this article as a test case of a worldwide phenomenon of celebrities, among them media personalities, who enter the political field. Bourdieu's interpretive research framework regarding symbolic and social capitals, as well as media capital, is used here to analyse Lapid's versatile career and celebrity status as the background to his performance during the campaign and his ability to win 19 seats in the Knesset. The article also places Lapid's case in the context of political and social developments in Israel in the last decades.
|