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CONTEXTUAL APPROACH (1) answer(s).
 
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ID:   137632


Relationships between negotiators: a neglected topic in the study of negotiation / Jonsson, Christer   Article
Jonsson, Christer Article
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Summary/Abstract Negotiation can be seen as a dynamic social process. Perspectives emphasizing the social context and dynamics of negotiations have been largely neglected in the negotiation literature. This article addresses the question of why social relations have received such scant attention, reviews the existing literature on negotiation as a social process, and spells out some ingredients of a social contextual approach. Finally, by way of illustration, such an approach is applied to international negotiations. Whereas ideas about social dynamics emanate from a focus on individuals, international negotiations take place at a level of aggregation and representation most remote from the individual level. Yet, even at this macro level, social context matters in negotiations.
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