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POLITICAL ADVERTISING (2) answer(s).
 
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ID:   137794


Doing well by doing good: understanding Hamas's social services as political advertising / Szekely, Ora   Article
Szekely, Ora Article
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Summary/Abstract Like many nonstate military actors, Hamas has long provided social services to its constituents, but the mechanism by which charity leads to increased public support is poorly understood. This article argues that providing charity benefits nonstate actors not because it isolates recipients or acts as a bribe but because it allows organizations like Hamas to overcome the legacies of their own military activities and extremist ideologies. Service provision allows them to demonstrate that they are not merely soldiers or ideologues, but capable bureaucrats and managers as well.
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2
ID:   177180


Political Advertising Online and Offline / Fowler, Erika Franklin   Journal Article
Fowler, Erika Franklin Journal Article
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Summary/Abstract Despite the rapid growth of online political advertising, the vast majority of scholarship on political advertising relies exclusively on evidence from candidates’ television advertisements. The relatively low cost of creating and deploying online advertisements and the ability to target online advertisements more precisely may broaden the set of candidates who advertise and allow candidates to craft messages to more narrow audiences than on television. Drawing on data from the newly released Facebook Ad Library API and television data from the Wesleyan Media Project, we find that a much broader set of candidates advertises on Facebook than television, particularly in down-ballot races. We then examine within-candidate variation in the strategic use and content of advertising on television relative to Facebook for all federal, statewide, and state legislative candidates in the 2018 election. Among candidates who use both advertising media, Facebook advertising occurs earlier in the campaign, is less negative, less issue focused, and more partisan than television advertising.
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