| Summary/Abstract |
Over the years since the 1998 crisis, the so-called Emerging and Developing Asia has become a new engine of global economic growth. The region has been developing under the slogan "Asia for the world," and the world has been looking for opportunities that it could draw from the Asian economic miracle. Today we are witnessing a profound transformation of the existing model: almost all countries in the region are becoming more Asiacentric, and a new model is emerging that can be called "Asia for Asia." It seems to be a perfect time to ask: What does Asia want? And does this mean that Asian economies will be able to catch up with the best standards of quality that the local growing consumerist class is looking for?
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