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ID:
138827
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| Summary/Abstract |
Religion and business are often seen as inhabiting separate social spheres, yet megachurches combine them in ways that reflect their context. Operating in a country that combines state control and growth-oriented economic pragmatism, New Creation and City Harvest churches in Singapore manage their church-building projects to fulfil both state regulatory and church organizational objectives. Each church in their own way uses the discourse and techniques of marketing managerialism to promote growth, including through significant building projects justified in terms of their religious mission. As a business discourse, marketing managerialism not only leaves its imprint on church language, but has oriented these churches towards self-perpetuating business practices which target some particular types of churchgoers whilst excluding others. We argue that they also illustrate a recursive relationship between religion and business in which each sphere of discourse legitimizes the other.
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| 2 |
ID:
185649
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| Summary/Abstract |
Communities of landless Hindus and Muslims in the Sundarbans, a mangrove-forested river delta sprawling across the Bangladesh–India border, have common class-based grievances and concerns for the imperiled ecosystem that transcend their religious differences. Their shared beliefs and practices include veneration of the same Muslim saint, Bonbibi (the Lady of the Forest), who is regarded as a protector of the forest and the landless poor who depend on it to eke out a livelihood. Their ecumenical practices reflect religious ideals shaped by the complex, delicate ecosystem that sustains them. This tradition is not a muddled synthesis of Islam and Hinduism; it is rooted in the history of settlement in the region.
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