| Summary/Abstract |
The New Year (Chunjie) came into being in China about four thousand years ago and, having experienced all and sundry vicissitudes of the historical process and political and economic reforms still survives at the beginning of the 21st century. All attempts of the authorities that be to overcome the desire of the people to mark Chunjie by the lunar calendar have failed. Popular customs have remained in the conditions of modernization and globalization, which confirms the conservatism of tradition as compared to the dynamism of the economic forms of life.
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