Summary/Abstract |
During Hu Jintao’s period of leadership, careful public diplomacy language was deployed by the People’s Republic of China from 2000–2012 to describe the international system and China’s role within it. The terms looked at in this analysis are those introduced in the 2000s to recalibrate the ‘multi-polarity’ [shijie duojihua] emphasis of the 1990s. These terms have been deployed within a general ‘reassurance diplomacy’ that emphasised concepts like ‘responsible Great Power’ [fuzeren da guo], ‘multi-lateralism’ [duobian zhuyi], ‘good neighbourhood policy’ [mulin zhengce], ‘democratisation of international relations’ [guoji guanxi mingzhuhua], ‘peaceful rise’ [heping jueqi], ‘peaceful development’ [heping fazhan] and ‘harmonious world’ [hexie shijie]. Ambiguities, implications, impact, and tensions surrounding these terms are considered, and China’s deliberate adjustments pinpointed. China’s soft power intentions emerge from its instrumentalist use of diplomatic rhetoric, though a credibility gap also emerged between actions and words by 2012.
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