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ID:
141467
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| Summary/Abstract |
The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic–corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).
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| 2 |
ID:
171248
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| Summary/Abstract |
Working in Sri Lanka’s urban free trade zones (FTZs) introduces Sri Lanka’s rural women to neoliberal ways of fashioning selves, which subsequently not only shape village entrepreneurial activities but also initiate negotiations in kinship, marriage, domestic arrangements, and community relations. The knowledges and networks that they develop while at the FTZ allow former workers to connect with global production networks as subcontractors, making them part of the cascading system of subcontracting that furthers the precarity of regular FTZ work. This article explores how these former workers manipulate varied forms of capital – social, cultural and monetary – to become local entrepreneurs and community leaders, while simultaneously initiating changes in rural social hierarchies and gender norms. When neoliberal economic restructuring manifests within local contexts it results in new articulations of what it is to be an entrepreneur and what it is to be a worthy, young, married woman. Overall, the paper sheds light on the fragmented and uneven manner in which neoliberal ethos take root in rural South Asia.
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