Summary/Abstract |
THE IMPORTANCE of "soft power" politics, which, in conjunction with traditional diplomatic tools, enables the principal actors of international relations to ensure their national interests in a more effective way and on a long-term basis, objectively increases at the current transitional stage in world development, which is characterized by the exacerbation of a number of disagreements and problems, the escalation of conflicts and a lower level of predictability. More states, which are laying claim to global leadership, including Russia and other BRICS countries, use "soft power" in their political strategies to create a favorable external environment for internal development and address practical issues related to modernization and the expansion of the area of their influence.
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