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IMAGE BUILDING (3) answer(s).
 
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ID:   143073


19th Colonel Pyara Lal memorial lecture 2015 : role and limitations of social media in image building and perception management / Rathore, Rajyavardhan Singh   Article
Rathore, Rajyavardhan Singh Article
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2
ID:   190744


Soft power in India’s act east policy: a Cambodian perspective / Bunthorn, Khath   Journal Article
Bunthorn, Khath Journal Article
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Summary/Abstract In the contemporary multipolar world order, great powers are on the rise. As they possess coercive hard power, they also tend to have persuasive soft power in international relations. Soft power has become one of the most important dimensions of the foreign policies of great powers. Over the past decades, the use of soft power in the Asian context has gained significant traction. As an emerging power, India has begun to realise the usefulness of its rich culture and ancient civilisation as an indispensable source of soft power in the practice of public diplomacy. Specifically, New Delhi has utilised soft power in its Act East Policy (AEP) towards Southeast Asia, where historical connections and cultural legacy are deep between the two regions. In this context, the article examines the concept of soft power and its implications in India’s AEP. It argues that rather than asserting influence on the recipient country, India’s soft power is instrumental in building its international image as a benign power in international politics. The article looks at Cambodia as a case study to see how India’s international image has been perceived in the Southeast Asian kingdom, given that both countries share strong cultural and civilisational links.
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3
ID:   166875


Village Reconstruction in Rural China: the importance of being urban / Wilson, Saul   Journal Article
Wilson, Saul Journal Article
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Summary/Abstract Using examples from village reconstruction programmes in rural China, we show that local cadres often prioritize project visibility over publicized policy goals. While central policies and the academic literature emphasized land reclamation or rural welfare, local cadres – and the projects they designed – tended instead to focus on projecting an image of urban, wealthy villagers. Where such image-driven behaviour is most deleterious to villagers, it can evince opposition. We observe that some areas avoid conflict by making these projects voluntary or adjusting projects to local conditions. However, we provide a case study of a village with strong village leadership, showing that contrary to recent claims that village cadres are increasingly impotent, some maintain the authority to override widespread objections from villagers.
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