| Summary/Abstract |
This essay discusses modernisation from the point of view of the reformist drive to create increased opportunities for consumption in state socialist society from the 1960s onward. Within these reforms competition was a means to accelerate entrepreneurialism and creativity that were needed to reorient production to better fulfil the need for increased consumption. Competition was essentially a market-type of behaviour in a non-market-oriented society. In the urge to revitalise the communist system, the use of market models grew over time and eventually competition contributed to the gradual transformation of values widely across society and became a significant factor openly questioning the basis of the whole system.
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