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ID:
144170
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| Summary/Abstract |
This paper examines the aesthetics of remixing history at the heart of the neoliberal project of India’s image makeover as the ‘land of limitless opportunity’ for global tourists and investors. I argue that the project of remixing India’s history is predicated upon the ontological fault line of how to retain and erase the original simultaneously while shaping the new in the contemporary global. Taking the Incredible India campaign as an example, I show how the original essence of India is revealed and authenticated in the very moment of its disappearance as it is morphed in the aesthetics of the contemporary global. The post-exotic self, I further argue, is not produced by effacing the exotic past, but by condensing, accelerating and fast-forwarding it into a timeless, infinite global present. And in doing so, it also reveals the blueprint of the ongoing visual rearrangement of nation’s civilisational past in the making of new India.
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| 2 |
ID:
191699
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| Summary/Abstract |
This essay investigates competing visibilities within a cultural practice that India has promoted as a privileged image of national identity: yoga. These competing perceptions, in which yoga can be seen as at once iconically and yet not uniquely Indian, pose a challenge for the Indian state in its management of yoga’s symbolic value. Analysing rhetoric from India’s nation-branding pursuits in the context of Western popular culture, I argue that the state manipulates visual regimes of yoga in ways that turn this spectre of Indian invisibility into a testament to Indian ubiquity. Invisibility as a problem is thus transformed into invisibility as a privilege, revealing how the potential fluidity across two different regimes of identity and power can render state fantasies more resilient.
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