| Summary/Abstract |
Critics concerned with the effect of public utility companies' market practices have primarily focused on issues of disconnection and inequality. This article goes further, challenging the very premise on which the model is based: the principle of individual choice. The article focuses on the French gas, electricity and telephone sectors, developing two points. The first is the declining trust in public utility companies and a certain choice-averseness. The second point addresses the experience of the ‘customer’, pressured to make the ‘right’ choice through manipulation and misinformation on the part of competing suppliers. Thus, instead of ‘active customers’ directing markets through their ‘choices’, what is seen is the disaffection or weariness of customers in the face of what they perceive as an unfair situation.
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