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ID:
165080
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| Summary/Abstract |
This article examines how Brazil was perceived internationally during the 2014 World Cup (2014WC), for which one of Brazil’s perceived objectives was to enhance its international image to play a more significant role on the world stage. Nine media outlets’ coverage of the 2014WC was analysed using the website Alexa. These outlets published 699 articles about diverse themes relating to Brazilian society. The outlets studied considered the event a success overall and emphasised Brazil’s natural beauty, but raised concerns about social problems such as inequality. We conclude that the 2014WC updated but did not fundamentally alter Brazil’s international image.
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| 2 |
ID:
145145
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| Summary/Abstract |
Given the tremendous amount of money that China has poured into events such as the 2008 Beijing Games and the 2010 Shanghai Expo and establishing Confucius Institutes throughout the world, the Chinese government is interested in advancing its international image and developing its soft power. In some instances, however, the Chinese government is willing to resist international pressure regarding human rights issues. In the process, the Chinese government is willing to incur damage to its international image on the issues in which it believes that there are more costs by adhering to international criticism than gains for China. In short, to what extent is China concerned about its international image regarding human rights pressure? Under what conditions is China willing to resist international criticism regarding human rights and thus incur damage to its international image?
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| 3 |
ID:
167750
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| Summary/Abstract |
A COUNTRY'S IMAGE in the minds of those who live inside and outside it depends on the logic and goals of its development. In the process of construction, its elements might differ by time and resources needed to create and consolidate them. The result, likewise, may be different where the length of time needed to produce the desired effect and the effect itself are concerned. An image of a country responsible for the development of mankind and its security is time- and resource-consuming to the greatest extent while inevitable contradictions between global responsibility and national interests make it idealistic and unachievable. Many countries, however, claim the status of responsible - either regional or global - powers depending on their scope and development goals.
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