| Summary/Abstract |
Given that most Africans view political aspirants in terms of their ethnic and religious lineage rather than political ideology, and since most Africans rely on the media for information, there is a tendency to fall prey to biased and insensitive reportage, capable of inciting violence elicited by the prejudiced information often presented as news, features, commentaries, documentaries, etc. This article hypothesises that with appropriate training on conflict-sensitive reportage, journalists can foster peaceful and nonviolent elections through their reportage. The article recommends the adoption of an alternative method of news reportage using the peace-journalism model. The model, developed by Jake Lynch and Annabel McGoldrick, encourages journalists to report social issues in ways that create opportunities for a society to consider and value nonviolent responses toward conflict by using the insights from conflict analysis and transformation to update concepts of balance, fairness and accuracy in reporting. It also provides a new route map that traces the connections between journalists, their sources, the stories they cover and the consequences of their reportage. In addition, it builds awareness of nonviolence and brings creativity into the practical job of everyday editing and reporting. This article holds theoretical significance in that it explicitly identifies conditions that encourage journalists to apply conflict sensitivity to their reportage, thereby promoting societal peace, particularly during elections.
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