| Summary/Abstract |
In Japan the average age of first marriage continues to rise steadily, and people are spending a greater proportion of their adult life single. This is despite the fact that the vast majority of singles express desire to marry one day. The reasons for the rise in late and non-marriage are varied and complex, but difficulty in finding an appropriate or compatible partner has emerged as one of the key issues. Against this backdrop, the konkatsu (‘marriage-partner hunting’) industry has emerged, ostensibly to assist singles to find marriage partners.
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