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| 1 |
ID:
162510
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| Summary/Abstract |
The Brexit was in general interpreted as damage to the EU image abroad. In order to understand this damage and to propose some remedies for the EU public diplomacy in Asia, the authors conducted a media analysis of mainstream newspapers between May and October 2016 and a general survey between July 2016 and February 2017 in Taiwan. Based upon this analysis and survey, the authors intended to give a picture of EU image in Taiwanese media and people’s perception after the Brexit and find out key factors shaping this image. According to them, EU was frequently reported as a reference rather than a focus in Asian media, of which a majority of reports were neither positive nor negative. Brexit did increase visibility of the EU but in a very negative way. In order to remedy this damage and promote EU image in the aftermath of Brexit, the authors proposed two approaches after an in-depth study of all of those news reports and the general survey. It is suggested that EU should continue to strengthen its bilateral relationship with Asian countries and, at the same time, adopt normative actions on the world stage.
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| 2 |
ID:
147095
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| Summary/Abstract |
Since 2004, the EU has created 11 EU centers and two center-modeled programs in East Asia as an integral part of its public diplomacy in order to “promote the study, understanding, and support of the EU and its policies.” All of these centers were jointly established by the EU and local universities, and more than 50 % of their funding is offered by the EU institutions. Among these centers and programs, the EU Center in Taiwan (EUTW) distinguishes itself from the others in two ways. On one hand, similar to the EU Center in Singapore, it acts as a national center rather than a university center. On the other hand, it was jointly inaugurated by a consortium of seven universities rather than one or two universities across the island. Therefore, this paper aims to evaluate the EU public diplomacy in Asia with the help of soft power theory and an in-depth case study of the EUTW. I will firstly review the development of the EU Studies and EU-related communities in Taiwan before the EUTW was formally inaugurated in May 2009. In the second part, I will present an in-depth analysis of the structure and functioning of the EUTW in terms of EU public diplomacy on the island. In the third part, the work of EUTW in the promotion of study, understanding, and even support of the EU and its policies will be evaluated with help of an institutionalist framework. In the end, I will give a balance sheet of the EUTW in terms of EU public diplomacy before drawing into some conclusions.
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