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Does Russian propaganda work? / Gerber, Theodore P; Zavisca, Jane x   Journal Article
Gerber, Theodore P Journal Article
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Summary/Abstract Since the onset of the Ukraine crisis, the Russian government has stepped up efforts to promote a narrative it first introduced in the mid-2000s regarding the faults of the United States and the West; the dangers of institutions associated with democracy, such as protests and NGOs; and the superiority of Russian values and institutions. This narrative comes from official statements, diffuses via government-orchestrated Russian mass media as well as innovations such as internet “troll farms,” and is directed at both domestic and international audiences. Domestically, the arguments seek to legitimize the Putin regime, garner support for its policies, and demonize its critics. Internationally, they are part of a larger effort to project Russian “soft power,” sow doubts and uncertainty within the NATO alliance, weaken public support for policies countering Russian aggression in Ukraine, and solidify the allegiances of Russia's allies in former Soviet republics whom Russia considers part of its natural sphere of influence.
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