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ID:
149195
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| Summary/Abstract |
In the 2015 Israeli national elections, social media and especially Facebook were used as primary campaign platforms, where politicians of all parties and orientations expressed their agendas, made policy statements and communicated with potential voters. The present article employs a new methodology, discourse network analysis, to explore the relationships between party leaders and discourse themes, based on leaders’ pre-election statements on Facebook. The findings highlight prominent themes and the relationships formed between leaders and themes, and between leaders and each other. The network formed by party leaders’ shared agendas and themes resembles the parties’ positioning in the parliament after the election, strengthening the assumption that Facebook has been used strategically as a campaign tool by the leaders of parties running for parliament.
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| 2 |
ID:
158163
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| Summary/Abstract |
The article explores Israeli radio stations’ activity on Facebook and analyses the most popular content in terms of various engagement indexes. It finds that the format of a post, its language and content, all affect the level and nature of user engagement with the post. Moreover, it appears that both stations and users turn to Facebook primarily for promotional and PR purposes and less so for promoting mutual interaction and dialogue between stations and their audiences, thus complementing the traditional medium without utilising the full range of opportunities this new platform has to offer radio.
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