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ID:   149778


Unclean, unseen: social media, civic action and urban hygiene in India / Doron, Assa   Journal Article
Doron, Assa Journal Article
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Summary/Abstract Successive Indian governments have attempted to tackle the formidable task of creating a clean India, with varied results. With the country's rapidly growing middle class eager to participate in a sanitised global consumer capitalism, many Indians are becoming frustrated with the ‘unruly’ nature of their urban landscape, its dirty streets and public spaces. This is particularly discernible amongst India's middle-class youth, who seem impatient with the state's apparent inability to manage waste and disorder, and it is clear that several civil society campaigns designed to promote a clean India explicitly target Indian youth. In this paper, I explore what the ideological premise of cleansing initiatives reveals about the aspirations, needs and anxieties of India's youth.
Key Words Media  Youth  Class  Activism  Public Space  Visual Culture 
Waste  Memes  Prefigurative Politics  Rubbish 
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