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ID:
150720
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| Summary/Abstract |
China’s residential electricity demand has grown rapidly over the last three decades and given the expected continued growth, demand side management (DSM) can play an important role in reducing electricity demand. By using micro-level data collected from 1450 households in 27 provinces in the first-ever China Residential Energy Consumption Survey in 2012, this study estimates the effects of three DSM measures empirically: tiered household electricity pricing, China Energy Label program, and information feedback mechanisms. We find these measures have contributed to moderating residential electricity demand growth but additional policy reform and tools are needed to increase their effectiveness and impact. Residential electricity demand is found to be price- and income- inelastic and tiered pricing alone may not be as effective in electricity conservation. The statistically significant relationship between China Energy Label efficient refrigerators - but not televisions - and lowered residential electricity consumption reflect mixed program effectiveness. Lastly, of the information feedback currently available through electricity bills, payment frequency and meters, only meter reader is estimated to be statistically significant. Important policy implications and recommendations for improving each of these three DSM measures to expand their impact on reducing residential electricity consumption are identified.
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| 2 |
ID:
150862
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| Summary/Abstract |
The paper examines the extent to which consumers' willingness-to-pay for energy-efficient room air conditioners may be altered by correcting the information inefficiency on the China Energy Label. The data are collected from a discrete choice experiment with two alternatives (variable-speed and constant-speed room air conditioners) characterized by attributes of brand, purchase price and energy grade. Three versions of the questionnaires with choice sets differing only in energy consumption indicators were distributed randomly to 1602 potential consumers in Nanjing, China and a sample of 1569 was obtained after dropping missing data. The analysis with multinomial and mixed logit models reveal that the price premium that consumers are willing to pay for a variable-speed room AC over a constant-speed room AC increases significantly when energy consumption information becomes comparable and additional energy-related information is provided. Furthermore, the impact of information on WTP varies under different energy-saving scenarios. It is suggested that China Energy Label should correct information inefficiency by adopting same energy indicators for room ACs with different technologies and providing energy consumption information based on different climate zones.
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