| Summary/Abstract |
Philanthronationalism – the pursuance of corporate ‘good governance’ and equality initiatives for ethno-religious political ends – shapes at a fundamental level business practice in Sri Lanka. In this article, Sri Lankan firms’ approaches to the management of ‘diversity and inclusion’ in human resourcing, brand development, and market expansion and outsourcing are explored. While many in the private sector appear to wish to promote the creation of a more harmonious and peaceful society through ethical governance processes, a continued concern to play to the Sinhala Buddhist nationalist constituency often makes this difficult.
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