| Summary/Abstract |
‘Europe’ has long been an essential marker in Ukrainian public discourse. Its significance was strikingly apparent during the Euromaidan protests, with the very name reflecting the movement’s ‘European aspirations’. Europe has been associated with polarisation in Ukrainian political debates on national identity and foreign policy. Nevertheless, Europe evolved as a normative model in Ukrainian public discourse throughout the 1990s and 2000s. This essay argues that the normative model of Europe was particularly reinforced by the mediatised discourse of Ukrainian political elites in the years before Euromaidan. Critical discourse analysis of popular Ukrainian talk shows is presented as evidence.
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