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ALTERNATIVE MEDICINE (2) answer(s).
 
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ID:   153017


Ayurveda of Baba Ramdev: biomoral consumerism, national duty and the biopolitics of ‘homegrown’ medicine in india / Khalikova, Venera R   Journal Article
Khalikova, Venera R Journal Article
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Summary/Abstract This paper examines a cultural politics of nationalism and alternative medicine in India. It investigates the rhetoric of a popular guru, Ramdev, who criticises ‘the West’ and promotes ‘homegrown’ yoga and Ayurveda for strengthening individual bodies and the body of the nation. I argue that the expansion of the Ayurvedic market in India and Ramdev's personal success are both based on discourses that interweave a neo-liberal quest for health with nationalist sentiments and consumerist desires. I show how yoga and Ayurveda—situated within narratives of citizens’ duty to consume the homegrown—have become political tokens of national belonging and biomoral consumerism.
Key Words Nationalism  India  Biopolitics  Morality  Yoga  Ayurveda 
Alternative Medicine  Baba Ramdev  Biomoral Consumerism  Media Discourses  Patanjali 
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2
ID:   156105


Cultural histories of kumiss: tuberculosis, heritage and national health in post-Soviet Kazakhstan / McGuire, Gabriel   Journal Article
McGuire, Gabriel Journal Article
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Summary/Abstract In the nineteenth century, European doctors began to credit kumiss (fermented mare’s milk) for the apparent absence of tuberculosis among the nomads of the Eurasian steppe. As European and American medical journals published articles on the ‘kumiss cure’ and Russian doctors opened kumiss sanatoria, praise for the drink’s curative powers was wound together with romanticized images of the nomadic pastoralists whose creation it was. In Soviet and now in post-Soviet Kazakhstan, kumiss came to hold the double status of medicine and of national heritage. Yet if in the nineteenth century, the steppe was notable for the absence of tuberculosis, in the late twentieth century, it is notable for its presence: Kazakhstan, like many post-Soviet countries, is currently the site of an epidemic of drug-resistant tuberculosis. Discussions of the epidemic now tangle together concerns over the physical health of the population with concern over the cultural health of the body politic.
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