| Summary/Abstract |
This article presents and analyzes the “Obama supports terrorism” campaign, which was launched in Egypt in late June 2013 and was instrumental to the framing of some Islamist groups as terrorist both before and after the 3 July 2013 coup. The analysis of the visual material of the campaign highlights its reliance on various Western discourses from the War on Terror, including some whose religious and racial content is an odd fit for a non-Western, Muslim country like Egypt. Yet, despite the lack of a clear and unified causal narrative to justify such framing, the success of the campaign was crucially aided by the symbolic and rhetorical power its slogan, which provided a credible “schema of interpretation” for its supporters.
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