| Summary/Abstract |
SOFT POWER has been a familiar phrase in Russian political science discourse for more than ten years. In this period, the soft power notion has become one of the most popular themes in Russian political science, firmly established itself in Russian scholarly literature, and has been recorded in two versions of the Foreign Policy Concept of the Russian Federation and in other fundamental statements on Russian foreign policy.1,2,3 The term "soft power," which has been borrowed from works by Joseph S. Nye,4 is not a phrase that is fashionable but meaningless. It is a concept that provides a new angle of looking at many aspects of international relations.5,6,7 There also are studies on the use of soft power in international business, for instance on the efficient use of it by transnational corporations to strengthen their positions.
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