| Summary/Abstract |
For instance, foreign students who study in Australia and number between 480,000 and 520,000, about 30% of them Chinese, are the source of considerable state revenues for Australia, which grow by between 12% and 15% a year.1 New Zealand has become another leader in the world education market.2 Various studies have attempted to find out why Australia and New Zealand are such successful exporters of education. Those studies analyzed those countries' education advertising policies, adjustment principles for education programs and ways of simplifying visa formalities as measures that have stimulated young people all over the world, primarily in China and India, to seek paid education in Australia or New Zealand. The fact that both these countries are English-speaking and their education systems are associated with British classical education is their chief marketing advantage in Asia.
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