| Summary/Abstract |
It is not surprising that the recent generation of intellectuals, who grew up in the insane atmosphere of rampant advertising and were taught that half of politics is “image-making” and the other half the art of making people believe in the imagery, should almost automatically fall back on the older adages of carrot and stick whenever the situation becomes too serious for “theory.” To them, the greatest disappointment in the Vietnam adventure should have been the discovery that there are people with whom carrot-and-stick methods do not work either.1
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