| Summary/Abstract |
Despite its importance in modern daily life, the history of the advertising industry in Israel has elicited little scholarly interest. This article seeks to fill this lacuna by offering the first comprehensive survey of Israel’s advertising industry from its early beginning in 1863 to the present day, while identifying four distinct phases in this process (1863–1922; 1922–1960; 1960–1993; 1993 to the present). It also suggests a theoretical model of influencing factors and processes that shaped – structurally and functionally – the development of this industry.
|