| Summary/Abstract |
This paper explores the ways in which housing projects in the northeastern Tibetan region of Amdo (Qinghai) produce governable citizens through rural reconstruction projects. Since the beginning of the “Construction of the New Socialist Countryside” project in 2005, the Chinese state has made great efforts to improve the living standards of rural populations, with a particular focus on the construction of “comfortable” and modern housing. This paper examines the housing subsidy projects that were launched in Amdo in 2009. Drawing on qualitative data, including participant observation and interviews, the paper examines the ways in which Tibetan villagers seek to achieve their versions of modernity through these projects. It analyzes how housing projects have encouraged villagers to become more avid market consumers by cultivating and increasing their desires for material improvement. In doing so, these projects have increased income disparities among households in the same village.
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