| Summary/Abstract |
MAKING the effective use of public diplomacy has for years been a keynote of all analytical studies devoted to soft power and its derivatives. Even though the concept of public diplomacy is clearly defined and has already entered the Russian political lexicon, the extent of its practical application is far behind the pace of scientific research and needs fleshing out in more detail. We believe that this can be ensured with the help of a person's social quality, such as creativity.
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