| Summary/Abstract |
Article Type: Research Paper Purpose—Functions of attitudes serve a critical role in the development of individual motivation and behavior. Attitudinal preferences can be manipulated through an idealized representation, such as a poster. The purpose of this research is to examine an example of North Korean cultural propaganda for symbolism intended to influence an observer's attitudes. Design, Methodology—A single poster with a plethora of symbolic representation was qualitatively examined through a psychological lens of attitude functions. Findings—The examination showed stark images and symbolism paint a compelling picture full of value-driven and defining notions in which each act to inform the observer's perceptions of their own selves. Attributes of the social identity of an ideal citizen through multiple life stages was derived. Practical Implications—Useful for policymakers and academics by offering insight into the social structure and symbolic importance that underpins North Korea. It also informs scholars on applied methods used by a government to shape a nation's cultural identity. Originality, Value—This is one of few articles to further propaganda research of North Korea. It may be the only article to apply a psychological lens of attitude functions to examine the said propaganda.
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