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DISCRETE CHOICE MODEL (2) answer(s).
 
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ID:   166928


Consumer intentions to purchase battery electric vehicles in Korea / Kim, Jae Hun   Journal Article
Kim, Jae Hun Journal Article
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Summary/Abstract In Korea, the sales of battery electric vehicles (BEVs) have increased since their introduction to the market in 2010. However, considering the government's plan to introduce BEVs, current BEVs sales in Korea are still below targeted numbers. Among several reasons for this, consumers' intentions and desired time to purchase BEVs are the most important. This study identifies the factors that affect and influence these two reasons. We used survey data containing these two reasons as stated preferences and applied a binary choice model to estimate consumers' intentions to purchase BEVs and an ordered model to estimate the desired period for purchasing BEVs. The study's results show that prior experience driving BEVs and other additional factors—including number of household vehicles, educational level, and perception of government incentives and public parking benefits—have a significant effect on consumers' intentions and desired time to purchase BEVs. Therefore, providing consumers with prior opportunities to drive BEVs is critical for BEVs' full market penetration in Korea.
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2
ID:   166463


Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice c / Huh, Sung-Yoon   Journal Article
Huh, Sung-Yoon Journal Article
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Summary/Abstract The global energy efficiency market is expanding, and efforts to distribute highly energy-efficient household appliances continue worldwide. It is important to understand consumer attitudes towards household appliances with different energy efficiencies in order to create energy savings effects in the household sector. This study analyses consumer preference for electric rice cookers, and assesses the energy-saving and emission-reduction effects of a rebate program in South Korea. The preference data was collected from choice experiments, and then analysed using a mixed logit model. Estimation results show that there is heterogeneity in consumer preference for all attributes of the rice cooker, and consumers place a high importance on price attribute. The rebate program in the rice cooker market also has a considerable effect on consumer purchase decisions, and results in an annual reduction of 83.88 GWh of electricity consumption and 37,200 tons of CO2e, when a 10% rebate is provided for 1st grade energy-efficiency products. Several policy implications for the energy-efficiency market and energy-labeling program are suggested, based on the results of the analysis.
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