| Summary/Abstract |
The role of newsmakers as intermediaries in the shaping of external perceptions and reception of narratives advanced by different actors remains sparse in EU studies. This contribution fills this gap and addresses the personal images of the EU of newsmakers. We contribute to the understanding of those personal perceptions and their link to professional values of audience interest, newsworthiness and objectivity in reporting the EU. The article will demonstrate that all journalists perceive EU coverage in their respective locations are led by local priorities. Negative views of the EU as a weakening, biased, ineffective, elitist and arrogant actor are dominant. Arguably, they create conditions for the birth and dissemination of Euro-distant and even Euro-sceptic media narratives. The article will explain why this is the case while drawing on political/ideational and business/financial explanations.
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