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DEMOCRATIC ADS (1) answer(s).
 
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ID:   171279


Blue wave: assessing political advertising trends and democratic advantages in 2018 / Fowler, Erika Franklin; Franz, Michael M; Ridout, Travis N   Journal Article
Fowler, Erika Franklin Journal Article
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Summary/Abstract This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests. The one theme that united pro-Democratic advertising was health care, which was mentioned in nearly three of every five Democratic ads in the fall campaign. Contrary to the narrative that television is declining, a record number of television ads aired in the 2018 midterms, whereas digital spending still constituted a small percentage of overall advertising spending for most candidate campaigns. Finally, there was a healthy volume of outside-group spending in 2018, with “dark-money” groups increasing their involvement—especially in support of Democratic candidates.
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